Question 1

Which of the following is a negative aspect of a competitor-centered company?

Accepted Answer

A)   It may end up simply matching industry practices.
B)   It fails to identify competitors' weaknesses.
C)   It becomes stable and unreactive.
D)   It fails to notice weaknesses in its own position.
E)   It fails to develop a fighter orientation.F) A) and B)
G) C) and D)

Question 2

An industry often contains "good" and "bad" competitors. Good competitors ________.

Accepted Answer

A)   break the rules of fair competition
B)   ensure minimum competition between firms
C)   play by the rules of the industry
D)   typically dominate the market
E)   share their marketing strategies with other firmsF) A) and C)
G) B) and C)

Question 3

Marketing managers need a deep understanding of a given competitor's mentality if they want to anticipate how the competitor will act or react. Discuss the different ways competitors act or react. Why do they do so? Use examples to support your thoughts.

Accepted Answer

Student answers will vary. Each competit...

Question 4

The goal of a "blue ocean strategy" is to make competition irrelevant.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is the best response a company can make to competitive threats?

Accepted Answer

A)   continuous innovation
B)   surrender to the competitor
C)   exit from the market
D)   divestment
E)   globalizationF) B) and D)
G) A) and E)

Exam 18: Creating Competitive Advantage

An industry often contains "good" and "bad" competitors. Good competitors ________.

Correct Answer
verified

Marketing managers need a deep understanding of a given competitor's mentality if they want to anticipate how the competitor will act or react. Discuss the different ways competitors act or react. Why do they do so? Use examples to support your thoughts.

Correct Answer
verified
Student answers will vary. Each competit...
View Answer

Which of the following is a negative aspect of a competitor-centered company?

Correct Answer
verified

Which of the following is the best response a company can make to competitive threats?

Correct Answer
verified

The goal of a "blue ocean strategy" is to make competition irrelevant.

Correct Answer
verified

Exam 18: Creating Competitive Advantage

An industry often contains "good" and "bad" competitors. Good competitors ________.

Correct AnswerverifiedShow Answer

Marketing managers need a deep understanding of a given competitor's mentality if they want to anticipate how the competitor will act or react. Discuss the different ways competitors act or react. Why do they do so? Use examples to support your thoughts.

Correct AnswerverifiedStudent answers will vary. Each competit...View AnswerShow Answer

Which of the following is a negative aspect of a competitor-centered company?

Correct AnswerverifiedShow Answer

Which of the following is the best response a company can make to competitive threats?

Correct AnswerverifiedShow Answer

The goal of a "blue ocean strategy" is to make competition irrelevant.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Student answers will vary. Each competit...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified