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When customers help themselves, often through electronic touch points, this process is called:


A) CRM
B) analytical CRM
C) customer-facing CRM
D) customer-touching CRM
E) Transactional CRM

F) D) and E)
G) B) and E)

Correct Answer

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Which of the following is not a customer-touching CRM application?


A) FAQs.
B) Loyalty programs.
C) Personalized Web Pages
D) Automated e-mail Section reference 1.
E) Shopping cart

F) A) and B)
G) A) and C)

Correct Answer

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